by Hazel Dec 30,2024
Kazuhisa Wada identifies the 2006 release of Persona 3 as a pivotal moment. Prior to this, Atlus adhered to a philosophy Wada calls "Only One," prioritizing edginess, shock value, and memorable moments, with a "take it or leave it" attitude towards audience reception.
Wada notes that market considerations were almost taboo within the company's culture before Persona 3. However, the game's impact led to a shift to a "Unique & Universal" approach. This new strategy focuses on creating original content with broader appeal, marking a change where Atlus began actively considering market viability and user experience.
Wada uses a striking metaphor: "It's like giving players poison that kills them in a pretty package." The "pretty package" represents stylish design and engaging characters, while the "poison" remains Atlus' commitment to intense and surprising moments. This "Unique & Universal" strategy, Wada asserts, will underpin future Persona titles.
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