by Aria Jan 10,2025
Tras una serie de lanzamientos de juegos decepcionantes y un rendimiento financiero decepcionante, Ubisoft se enfrenta a la presión de un inversor minoritario para reestructurar su gestión y su fuerza laboral.
Aj Investment, un accionista minoritario, ha instado públicamente a la junta directiva de Ubisoft, incluido el director ejecutivo Yves Guillemot y a Tencent, a privatizar la empresa e instalar un nuevo liderazgo. En una carta abierta, el inversor expresó su profundo descontento con la trayectoria y el desempeño actual de la empresa.
La carta cita el lanzamiento retrasado de títulos clave como Rainbow Six Siege y The Division hasta finales de marzo de 2025, junto con proyecciones de ingresos reducidas para el segundo trimestre de 2024 y un desempeño deficiente en general, como preocupaciones importantes. Aj Investment propuso explícitamente reemplazar a Guillemot como director ejecutivo, abogando por un nuevo líder para optimizar los costos y la estructura del estudio para mejorar la agilidad y la competitividad.
Esta presión ha impactado el precio de las acciones de Ubisoft, que the Wall Street Journal informa que se ha desplomado más del 50% en el último año. Ubisoft aún no ha respondido públicamente a la carta.
Aj Investment sostiene que la baja valoración de Ubisoft en relación con sus competidores se debe a una mala gestión y a la percepción de una influencia indebida de la familia Guillemot y Tencent. El inversor critica el enfoque de la empresa en las ganancias financieras a corto plazo por encima de la planificación estratégica a largo plazo y la entrega de experiencias de juego excepcionales.
Juraj Krupa de Aj Investment criticó además la cancelación de The Division Heartland, una medida que decepcionó a muchos jugadores. También expresó su decepción con la recepción de Skull and Bones y Prince of Persia: The Lost Crown, considerándolas decepcionantes.
Krupa destacó el bajo rendimiento de varias franquicias establecidas, afirmando que títulos como Rayman, Splinter Cell, For Honor y Watch Dogs han languidecido a pesar del gran interés de los jugadores. Si bien se esperaba que Star Wars Outlaws mejorara el rendimiento, sus ventas iniciales aparentemente no cumplieron con las expectativas, lo que contribuyó a la reciente caída del precio de las acciones. Esta caída marca el precio de las acciones de Ubisoft más bajo desde 2015, lo que se suma a una caída en lo que va del año de más del 30%.
La carta también propone importantes reducciones de personal. Krupa señala los mayores ingresos y rentabilidad de competidores como Electronic Arts (EA), Take-Two Interactive y Activision Blizzard, a pesar de tener plantillas más pequeñas. Los 17.000 empleados de Ubisoft contrastan marcadamente con los 11.000 de EA, los 7.500 de Take-Two y los 9.500 de Activision Blizzard.
Krupa sostiene que Ubisoft necesita medidas agresivas de reducción de costos y optimización del personal para mejorar la eficiencia operativa. Sugiere vender estudios de bajo rendimiento que no sean cruciales para el desarrollo de propiedades intelectuales fundamentales. Cree que la estructura actual de Ubisoft de más de 30 estudios es insostenible. Si bien reconoce los despidos anteriores (aproximadamente el 10% de la fuerza laboral), Krupa insiste en que es necesario tomar más medidas, citando las reducciones de costos planificadas por la compañía como insuficientes para mantener la competitividad global.
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