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World of Warcraft Getting More Expensive in One Region

by Connor Feb 01,2025

World of Warcraft Getting More Expensive in One Region

World of Warcraft Price Hikes for Australian and New Zealand Players

Effective February 7th, Blizzard Entertainment will implement price increases for all World of Warcraft in-game transactions in Australia and New Zealand. This adjustment, attributed to global and regional market fluctuations, affects various services including subscriptions and in-game purchases.

Players currently subscribed as of February 6th will retain their existing rates for a grace period of up to six months. This isn't the first price revision for WoW; Blizzard has historically adjusted prices in various countries to reflect economic shifts. However, the US monthly subscription rate has remained unchanged at $14.99 since 2004.

The price increases for Australia and New Zealand will see the monthly subscription rise from AUD $19.95 to AUD $23.95 and from NZD $23.99 to NZD $26.99. Annual subscriptions will also increase, capping at AUD $249.00 and NZD $280.68 respectively. The WoW Token will increase to AUD $32.00 and NZD $36.00.

New World of Warcraft Pricing (AUD & NZD - Effective February 7th):

Service Australian Dollar (AUD) New Zealand Dollar (NZD)
12-Month Recurring Subscription $249.00 $280.68
6-Month Recurring Subscription $124.50 $140.34
3-Month Recurring Subscription $67.05 $75.57
1-Month Recurring Subscription $23.95 $26.99
WoW Token $32.00 $36.00
Blizzard Balance (WoW Token) $24.00 $27.00
Name Change $16.00 $18.00
Race Change $40.00 $45.00
Character Transfer $40.00 $45.00
Faction Change $48.00 $54.00
Pets $16.00 $18.00
Mounts $40.00 $45.00
Guild Transfer & Faction Change $56.00 $63.00
Guild Name Change $32.00 $36.00
Character Boost $96.00 $108.00

While the price increases, based on current exchange rates, roughly align with US pricing, the fluctuating exchange rates have prompted mixed reactions from the player base. Blizzard maintains that the decision wasn't taken lightly and acknowledges player feedback. The long-term impact of this price adjustment remains to be seen.