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Pitchford Faces New Scandal

by Matthew Oct 21,2025

Pitchford Faces New Scandal

The controversy started when a dedicated Borderlands fan tweeted concerns about the upcoming franchise installment. They observed that the game's visuals appear nearly identical to Borderlands 3 and raised concerns about potential marketing budget cuts. The fan also referenced the poorly received Borderlands 2024 movie, which flopped critically and commercially - even drawing criticism from famously harsh reviewer Uwe Boll. Rather than addressing these concerns, Gearbox CEO Randy Pitchford responded that he "doesn't want to see this negativity" and initially threatened to block the user before deciding to simply mute notifications instead.

The situation worsened when prominent streamer Gothalion called for more developer transparency and respect toward longtime fans' feedback. Pitchford dismissed this as "toxic pessimism," defending his team by saying developers "work themselves to the bone" to create entertainment.

Community reactions split dramatically. Some defended Pitchford, acknowledging the intense pressures of game development. Others criticized his response as dismissive and emotional, noting this isn't the first time the Gearbox CEO has made polarizing social media statements.

Borderlands 4 launches September 23, 2025 for PlayStation 5, Xbox Series X/S, and PC platforms.