by Layla Feb 25,2025
Konami's eFootball Welcomes Lamine Yamal as Brand Ambassador
Konami's popular multi-platform football simulator, eFootball, has announced a new brand ambassador: the rising football star, Lamine Yamal. Yamal, a product of FC Barcelona's famed La Masia academy, will not only represent the game but also be playable within it.
His in-game representation features the unique "Acceleration Burst" skill, reflecting his impressive on-field dribbling abilities. This exciting addition joins other top players like Neymar Jr. and Takefusa Kubo, who also possess this skill.
Carnival Campaign and In-Game Rewards
To celebrate Yamal's arrival, eFootball is launching a Carnival Campaign offering free eFootball Coins and exclusive rewards. Players can log in now to claim a limited-edition carnival uniform.
This strategic partnership highlights eFootball's commitment to attracting a younger audience and competing with established rivals in the football gaming market. By incorporating rising stars like Yamal, Konami aims to better reflect the dynamic culture of modern football.
Looking for more football gaming options? Explore our curated lists of the top 25 best football games for iOS and Android!
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