The Best Places to Buy LEGO Sets in 2025

The LEGO craze shows no signs of slowing down! What started as a childhood pastime has captivated teens and adults, with sets evolving into intricate displays, collectible masterpieces, and even stylish home décor. From playful builds to elegant showpieces, the variety is astounding.

With hundreds of LEGO sets available, finding the perfect one at the right price can be tricky. The biggest hurdle? Many sought-after sets are "retired," leading to inflated prices on the resale market—sometimes two or three times the original cost.

And let's be honest, LEGOs aren't cheap. Take the iconic 7541-piece Millennium Falcon, for example. Its 2017 launch price of $800 was already high, and today, it commands even more. This highlights the need for savvy shopping strategies.

So, how do you navigate this LEGO landscape and snag the sets you want without breaking the bank? Here's your guide to smart LEGO shopping in 2025, covering the best places to buy and the best times to find deals.

Where to Buy LEGO Sets Online

LEGO Store: The official LEGO store offers the broadest selection, easy sorting by theme, price, and rating, plus responsive customer service and the valuable LEGO Insiders program (more on that below). You can even snag sets before their general release!

Amazon: A reliable option with often modest discounts on many sets.

Target: Offers a decent selection and accepts LEGO Insider points (though the exchange rate might not always be ideal).

Walmart: Another solid choice, sometimes offering exclusive deals.

The LEGO Store shines with its points system: Every dollar spent earns 6.5 points, equivalent to $1 for every 130 points. That's a 5% return! Plus, double points events maximize your savings. Other retailers offer discounts, but the LEGO Store's points and exclusive sets make it a strong contender.

Where to Buy Retired Sets Online

For retired sets, your options are unofficial marketplaces like eBay, Craigslist, and Facebook. Expect higher prices, so haggle, compare prices, and be prepared to invest some time.

Where to Buy LEGO Sets in Stores

Brick-and-mortar stores offer a hands-on experience. The LEGO Store provides the same benefits as its online counterpart, including the Insiders program and interactive building stations. Target and Walmart also carry LEGO, and even Gamestop and Barnes & Noble may have some selections.

A bonus: Stores sometimes have recently retired sets lingering on shelves, offering a chance to snag a discontinued set at a better price than online resellers.

When Do LEGO Sets Go on Sale?

Beyond occasional box-store discounts, LEGO sales are rare. However, key dates to watch for include:

• May 4th (Star Wars Day): Double Insider points on Star Wars sets.
• March 10th (Mario Day): Similar deals in partnership with Nintendo.
• Year-End Clearance: Box stores often clear out inventory at the start of the year.
• Holiday Sales: Black Friday, Cyber Monday, and Amazon Prime Days offer potential deals.