by Max Jan 23,2025
EA's recent earnings call shed light on the future of Apex Legends, revealing a focus on player retention rather than a sequel. Despite declining player engagement and missed revenue targets, EA CEO Andrew Wilson emphasized the game's strong position in the hero shooter genre. He stated that creating an "Apex Legends 2" is unlikely, given the success of the original and the challenges associated with launching sequels in the live-service model.
Instead, EA plans to implement "meaningful systematic innovation" to revitalize the game. The underperformance of Season 22, particularly regarding monetization changes, highlighted the need for substantial improvements. Wilson stressed the importance of retaining the existing player base and delivering high-quality content.
The company's strategy involves delivering innovative updates on a season-by-season basis, ensuring that player progress and investments are protected. Future updates will focus on expanding gameplay modalities while preserving the core experience. EA aims to achieve growth through continuous improvement, rather than a complete game overhaul.
Wilson acknowledged the challenges, stating that "Version 2" games rarely match the success of their predecessors in the live-service space. The focus remains on enhancing the existing game, adding significant new content and gameplay mechanics within each season, thereby gradually improving player engagement and revenue.
EA's commitment to Apex Legends is evident in its plan to address declining engagement through iterative improvements and significant seasonal updates, all while protecting player investment. The company is confident in its ability to revitalize the game without resorting to a full-fledged sequel.
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