The Best Time to Buy a TV at a Decent Price in 2025

Maximize your savings and upgrade your home entertainment with this guide to the best times to buy a TV. A new television is a significant investment, so smart shopping is key. While Black Friday and Cyber Monday consistently offer deep discounts, other opportunities exist throughout the year to snag a great deal on a top-quality TV for gaming and streaming.

Prime Shopping Opportunities:

• Black Friday and Cyber Monday (Late November): These sales events offer some of the year's deepest discounts on a wide range of TVs, from budget-friendly options to high-end models. While in-store deals still exist, online retailers often provide the widest selection and convenience. Cyber Monday, in particular, focuses on online sales.

• Pre-Super Bowl (Mid-January to Early February): With the Super Bowl approaching, retailers often offer significant discounts to clear inventory before the big game. This period frequently sees deals on older models with substantial price reductions, alongside some deals on newer TVs. This coincides with many manufacturers announcing new models at CES in January, further driving down prices on older stock.

• Springtime (March-Memorial Day): As manufacturers release new TV models in the spring, retailers often discount older models to make room for the latest releases. These deals provide a chance to purchase last year's models at reduced prices, often with minimal feature differences from their successors.

• Amazon Prime Day (Mid-July): While not as extensive as Black Friday, Prime Day offers competitive deals on TVs, particularly older models. Other retailers often join the sales frenzy, creating a broader selection of discounted TVs.

• Holiday Weekends: Long weekends like Presidents' Day, Memorial Day, Fourth of July, and Labor Day often see smaller sales events. While discounts might not be as substantial as during major sales, they still present opportunities for savings. Currently, Presidents' Day sales are underway, offering good deals at retailers like Best Buy.

Understanding TV Release Cycles:

The timing of TV releases significantly impacts pricing. Manufacturers typically announce new models at CES in January, with releases starting in the spring. This creates opportunities for discounts on older models throughout the year. The best deals on the latest models often appear during Black Friday and Cyber Monday.

Top TV Brands and Their 2025 Offerings:

• Samsung: Focuses on high-end models with minor upgrades from previous years, offering improved brightness and gaming features.

• LG: Features upgraded OLED evo TVs with AI personalization and enhanced "Brightness Booster Ultimate" technology. The new G5 gaming TV boasts a 4K 165Hz variable refresh rate.

• Hisense: Continues to impress with higher-end ULED models offering 144Hz refresh rates and a stunning 136" MicroLED TV.

• Vizio: Made minor improvements to its existing lines, removing the top-tier P-series. The M-series and V-series remain available, along with the budget-friendly D-series.

• TCL: Significantly revamped its lineup in 2024, introducing the Q- and S-series, with the QM8 as its flagship. The new QM6K Mini LED TV is an entry-level option.

• Roku: Expanded its offerings with a range of Roku TVs designed for seamless streaming, offering various models and remote options.

Top Budget TV Picks for 2025:

• Hisense 65U6N: Offers accurate colors, solid contrast, and a wealth of features at a low price.

• TCL 55Q750G: A stunning QLED TV with impressive contrast, brightness, and a 144Hz refresh rate in 4K with VRR.

• Hisense 50U6HF: An ultra-affordable TV with Amazon Fire TV OS for easy streaming and smart home integration.

By understanding these key sales periods and the TV release cycle, you can make informed decisions to secure the best possible deal on your next television. Remember to compare prices and features across different retailers to find the perfect fit for your budget and needs.