PUBG Mobile Teams Up with Babymonster for 7th Anniversary Celebration

PUBG Mobile is gearing up for an exciting collaboration with the rising K-pop sensation, Babymonster. This event, launching today, not only celebrates PUBG Mobile's seventh anniversary but also positions Babymonster as the official anniversary ambassador until May 6th. Fans of K-pop will recognize Babymonster as the successors to the iconic girl group Blackpink, managed by YG Entertainment. As they continue to climb the charts, this partnership marks their entry into the digital battleground of PUBG Mobile, accompanied by their hit tracks that will energize players during their quest for supremacy.

The collaboration introduces a variety of new content, including Babymonster-themed photozones that capture the essence of the group's unique aesthetic. Players can also enjoy new emotes, such as the iconic Drip dance, and other exclusive in-game features. Among these are video buses, offering players the chance to watch exclusive Babymonster videos and earn thrilling rewards.

This move echoes the previous high-profile collaboration with Blackpink, who brought their own themed cosmetics and even headlined PUBG Mobile's first-ever in-game concert. The success of such partnerships underscores YG Entertainment's strategy to introduce their latest global sensation, Babymonster, to the PUBG Mobile audience. Meanwhile, PUBG Mobile continues to differentiate itself from competitors like Fortnite with its diverse range of collaborations, spanning from car manufacturers to luggage brands.

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