Hero Wars shoots to 150 million installs following successful Tomb Raider collab

Hero Wars Surpasses 150 Million Lifetime Installs, Maintaining Top-Grossing Status

Nexters' fantasy RPG, Hero Wars, has achieved a remarkable milestone: 150 million lifetime installs. This achievement is particularly noteworthy given the game's release in 2017 and the intense competition within the mobile gaming market. The title, known for its distinctive (and sometimes unconventional) YouTube advertising, has also seen a surge in revenue.

Following the knight Galahad's quest to overthrow the Archdemon, Hero Wars has consistently performed well in app store charts. While we primarily focus on newer releases, the game's sustained popularity is undeniable. The enduring appeal of Galahad's adventures suggests several contributing factors.

From Quirky Ads to Collaborative Success

Hero Wars' unique, sometimes surreal advertising campaigns, while generating buzz, might also deter some potential players. Therefore, the recent collaboration with Tomb Raider likely played a significant role in attracting a new wave of players. The association with a well-established franchise like Tomb Raider lent credibility, potentially encouraging hesitant gamers to give Hero Wars a try. This strategic partnership clearly contributed to the impressive milestone.

Future collaborations seem likely, given the success of this venture. However, if you're looking for new mobile gaming experiences, explore our curated list of the best mobile games of 2024 (so far). Alternatively, check out our list of the year's most anticipated mobile games for upcoming releases.