More gamers are willing to pay a hundred dollars for GTA 6, how about you?

Analyst Matthew Ball's controversial suggestion that a $100 price point for AAA games could revitalize the industry sparked a debate among gamers. A recent survey gauged player willingness to pay this price for a standard edition of Grand Theft Auto 6. The results were surprising.

Over one-third of nearly 7,000 respondents indicated they would pay $100 for the base game, despite the industry trend towards more expensive, expanded editions. This suggests a potential market for higher-priced games, challenging the current pricing models employed by publishers like Ubisoft.

Ball's assertion, which previously went viral, posited that a price increase could be a crucial step for the industry's health. Rockstar and Take-Two Interactive are seen as potential leaders in this pricing shift.

Rockstar has confirmed updates for Grand Theft Auto V and Grand Theft Auto Online in 2025, bringing the PC version in line with the PS5 and Xbox Series X|S versions. While specifics remain undisclosed, these updates are expected to go beyond simple visual enhancements.

The possibility of expanding the GTA+ subscription service to PC players is also on the table. Currently exclusive to consoles, this subscription offers benefits not available to PC users, such as Hao's premium car modifications allowing for extreme vehicle speeds. The introduction of this feature to the PC version is highly anticipated.