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Flexion and EA Partner to Expand Hit Mobile Games to New App Stores

by Savannah May 20,2025

In a significant move for the mobile gaming industry, Flexion and EA have once again joined forces to expand EA's mobile game catalog to alternative app stores. This partnership marks a pivotal shift in how major publishers view distribution beyond the traditional giants, Google Play and the iOS App Store.

The landscape of alternative app stores has seen remarkable growth, especially since regulatory changes in regions like the EU have compelled Apple to allow third-party app stores. Flexion's previous success in bringing games like Candy Crush Solitaire to these platforms sets the stage for this expanded collaboration with EA.

So, what does this mean for you, the gamer? Traditionally, mobile games have been almost exclusively available through the iOS App Store or Google Play. However, recent legal battles have pushed Apple and Google to reconsider their restrictive policies, paving the way for alternative app stores to flourish. These new platforms often offer enticing incentives to attract users, enhancing the overall gaming experience.

Alternative App StoresTake the Epic Games Store, for example, which is well-known for its free game offerings. While the platforms Flexion is partnering with may not go to such lengths, they are likely to provide more flexible policies than those of Apple and Google, which have historically been more stringent.

Looking ahead, EA's involvement is particularly noteworthy. As a dominant force in the gaming industry, their move towards alternative app stores signals a broader trend that other companies may soon follow. This shift could lead to increased competition and innovation in mobile gaming distribution.

While we don't yet know which specific EA games will be available on these alternative app stores, speculation points to titles like Diablo Immortal and other entries in the Candy Crush series. This development not only broadens the accessibility of mobile games but also promises a more dynamic and competitive market for gamers worldwide.