Assassin’s Creed Shadows Reaches 3 Million Players, Ubisoft Silent on Sales

Ubisoft's latest release, *Assassin's Creed Shadows*, has rapidly gained traction, attracting over 3 million players within just seven days of its launch on May 20. This impressive figure marks a significant increase from the 2 million players reported on the game's second day and showcases a stronger start than both *Assassin's Creed Origins* and *Assassin's Creed Odyssey*. Ubisoft's internal metrics, previously leaked in an email and covered by IGN, indicate that *Shadows*' performance is being favorably compared to *Origins* and *Odyssey*, rather than the exceptional launch of *Assassin's Creed Valhalla* in 2020.

*Shadows* has achieved the second highest day one sales revenue in the franchise's history, trailing only behind *Valhalla*. It also boasts the highest Ubisoft day one sales on the PlayStation Store and has accumulated over 40 million hours of playtime. These statistics underscore the game's strong market reception.

The launch of *Assassin's Creed Shadows* comes at a critical time for Ubisoft, following a series of setbacks including delays, the commercial underperformance of *Star Wars Outlaws*, high-profile flops, layoffs, studio closures, and game cancellations. Amid these challenges, Ubisoft's founding Guillemot family reportedly explored buyout discussions with investors, including Chinese mega-corp Tencent, to maintain control over the company's intellectual property. Consequently, the gaming industry is keenly observing *Shadows*' performance as a potential indicator of Ubisoft's future.

On Steam, *Shadows* set a new record for the franchise by reaching a peak of 64,825 concurrent players over the weekend, becoming the most-played *Assassin's Creed* game on the platform. This is notable as it was the first title in the series to launch on Steam since *Odyssey* in 2018. Comparatively, *Dragon Age: The Veilguard* from BioWare peaked at 89,418 concurrent players on Steam, offering a benchmark for recent single-player RPG releases.

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While *Assassin's Creed Shadows* has shown promising engagement and player numbers, its true success in meeting or exceeding Ubisoft's expectations remains uncertain without clear revenue and sales data. The financial impact of the game will be crucial for Ubisoft's future, and a comprehensive understanding may only be possible with the company's upcoming financial reports.

For those eager to explore the world of *Assassin's Creed Shadows* set in feudal Japan, be sure to check out our comprehensive Assassin's Creed Shadows guide, including our detailed Assassin's Creed Shadows walkthrough, our Assassin's Creed Shadows Interactive Map, and our guide to all the essential things Assassin’s Creed Shadows doesn’t tell you.