Apple Drops 30% Fee on External Links

• Apple could be compelled to eliminate commissions on external payment methods.
• This also involves removing warning screens and restrictions on developers using external links.
• The decision forms part of a significant ruling in the ongoing Epic versus Apple legal battle.

It's another day, and you guessed it—the Epic v. Apple saga continues. Many assumed this legal dispute had concluded long ago, but the iPhone maker might now be required to abandon its contentious 30% fee on links directing users to payment alternatives outside the App Store.

So, what does this mean for the average user? In essence, Apple has clearly lost the original Epic v. Apple case. This all started when Tim Sweeney enabled Fortnite players to make in-app purchases directly through Epic Games, bypassing Apple's system and offering considerable discounts.

Previously, Apple was only forced to drop fees and limitations on external linking within the EU, while US rulings had been more favorable toward the company.

As it stands, Apple is now prohibited from: Charging fees on out-of-app purchases, restricting how developers position or style links, limiting the use of 'calls to action' such as banners highlighting potential savings, excluding specific apps or developers, using 'scare screens' to influence user decisions, and must employ neutral language to inform users they are navigating to a third-party website.

Ultimately, while Epic may have lost some earlier skirmishes, it appears to have won the broader war. Apple intends to appeal the decision, but overturning the court's ruling seems unlikely.

With the Epic Games Store gaining a foothold on mobile platforms in the EU and on Android in the US, the iOS App Store's dominance may soon start to fade.