by Scarlett Apr 28,2025
Xbox CEO Phil Spencer has expressed strong support for the upcoming Nintendo Switch 2, even before its official release in 2025. In an interview with Gamertag Radio on January 25, 2025, Spencer discussed Microsoft's plans to port multiple games to this eagerly anticipated hybrid console. His enthusiasm for Nintendo's innovation is evident as he congratulated Nintendo's president, Shuntaro Furukawa, via email, applauding the company's moves and looking forward to supporting them with Xbox games. "Nintendo, their innovation, and what they mean in this industry… I just always applaud the moves that they make," Spencer said, emphasizing the importance of Nintendo in the gaming industry.
While specific games weren't mentioned in the interview, Microsoft has a 10-year agreement with Nintendo, announced on February 25, 2023, to bring titles like Call of Duty to Nintendo players on the same day as Xbox, with full feature and content parity. Xbox is already bringing games like Grounded and Pentiment to rival platforms such as Switch and PlayStation, and with the upgraded power of Switch 2, more Xbox titles are expected to follow.
In the same interview, Spencer reiterated Xbox's commitment to developing new hardware, despite porting games to rival consoles. He emphasized the success of games that run on multiple platforms and the importance of creating a platform that supports creators who want to reach players on various devices. "I want to build a platform that services those creators, the creators that are trying to meet people on every screen," Spencer stated. He also highlighted the goal of building innovative hardware that players would want to use across different contexts.
On November 14, 2024, Xbox Marketing senior director Craig McNary announced a new slogan, "This is an Xbox," which focuses on extending the reach of Xbox to newer devices. "This Is an Xbox invites people to play with Xbox across multiple devices and screens," McNary explained. This campaign showcases Xbox's evolution as a platform that spans across devices, featuring bold, iconic, and fun visuals with a light-hearted tone.
The campaign humorously illustrated various items like remote controls, laptops, and even a cat box, labeling them as Xbox or not, reinforcing the message that many devices are connected to Xbox or Microsoft. To further this goal, Xbox has partnered with companies like Samsung, Crocs™, and Porsche to bring the campaign to life in entertaining ways. Unlike its competitors, Xbox is open about porting its games to rival consoles, aiming to make them accessible to a broader audience.
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