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Stumble Guys, Barbie reunite for new venture outside gaming

by Stella Apr 09,2025

Stumble Guys and Barbie are teaming up once again, but this time it's not for an in-game event. Instead, they're launching an exciting new toy line that's sure to delight fans and collectors alike. Set to be exclusively available at Walmart in the US and other international retailers, this collaboration is poised to capture the imaginations of kids and, of course, the wallets of their parents.

While the debate continues over whether Stumble Guys or Fall Guys is the superior game, Stumble Guys has undeniably triumphed in terms of sheer numbers. A significant factor in this success is the game's strategic partnerships, notably its collaboration with Mattel's iconic Barbie franchise. Given this track record, it's no surprise that Stumble Guys and Barbie are joining forces once more.

What makes this new partnership intriguing is its focus on physical toys rather than digital content. Just in time for the holiday season, fans will soon be able to purchase limited-edition plushes featuring Barbie and Ken as they appear in Stumble Guys. The toy line includes a variety of products such as blind box figures, six-pack sets, action figures, and the ever-popular cuddly plushes.

Stumble Guys and Barbie Toy Line

The decision by Fall Guys not to launch on mobile platforms before its competitors was a significant oversight. Stumble Guys capitalized on this by quickly entering the mobile market, proving that the obstacle course battle royale genre was a winning formula. Stumble Guys is eager to build on this success, and Barbie's continuous efforts to reinvent and rebrand make this collaboration a perfect fit for capturing the next generation of fans.

While this news might be intriguing, it's the upcoming releases that really matter. Stay ahead of the curve with our new series, "Ahead of the Game," where we dive into the latest and greatest in gaming. Our current focus is on "Your House," so be sure to check it out for all the newest developments.

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