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Squid Game: Unleashed is free to play, for everyone, including non-Netflix members

by Joshua Jan 04,2025

Netflix's Squid Game: Unleashed is a free-to-play battle royale game for everyone! Initially announced as free only for Netflix subscribers, the upcoming release is now confirmed to be accessible to all players, regardless of subscription status. This surprising move is a clever strategy by Netflix to boost the game's popularity ahead of its December 17th launch. The best part? No ads or in-app purchases!

This decision, while seemingly obvious in retrospect, highlights Netflix's evolution from a DVD distributor to a major media powerhouse. The synergy between their gaming division and their popular shows, especially with Squid Game season two on the horizon, is a powerful marketing tool.

Squid Game: Unleashed is essentially a more intense version of games like Fall Guys or Stumble Guys. Players navigate a series of minigames inspired by the brutal Korean drama, competing to be the last one standing and win a massive prize.

The game's announcement was made at the Big Geoff's Game Awards in Los Angeles. While the awards show has faced criticism for its broader media focus, this strategic pairing of a major gaming announcement with the promotion of Netflix's flagship show may help alleviate some concerns.

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