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Why Pre-Ordering Digital Game Keys Is Smarter Than Buying on Release Day

by Nicholas May 12,2025

Pre-ordering games can indeed feel like a gamble, with the looming risks of unfinished products, day-one patches, and rocky launches. However, not all pre-orders spell disaster. In fact, securing digital game keys can be a savvy strategy, particularly when you know the right places to shop. We've partnered with Eneba to explore why preparing your game purchases in advance can be a smart move.

You’ll Pay Less Than on Release Day

A common misconception is that pre-ordering means shelling out full price. However, when you purchase a digital game key from a reputable marketplace like Eneba, you often secure a significant discount well before the game hits the shelves. With AAA titles now commanding prices of $70 and upwards at launch, buying from Eneba can net you the same game for 10-30% less than the official store prices. Instead of waiting months for a sale, you can lock in that lower price before the game even drops.

Avoiding Launch-Day Price Increases

Game Key Price Trends

The beauty of pre-ordering digital keys from digital marketplaces is that as hype builds, so does the price, often peaking as launch day nears. When a game is generating massive buzz, the demand for game keys surges, pushing prices up even before the release. If you wait too long, you might end up paying the standard full price. By securing your price early, you can lock in the best deal before demand drives it up, ensuring you enjoy the game at a discount rather than frantically seeking a last-minute offer.

Older Games Cost Way Less

One of the standout benefits of digital marketplaces is the significant price drop of older games over time. While new releases might be pricey, titles that have been out for a year or more can often be purchased for a fraction of their original cost – sometimes with discounts up to 70-80% off. If you're not fixated on playing on launch day, waiting a bit can save you a bundle while still allowing you to enjoy top-tier gaming experiences.

Whether it's an acclaimed single-player adventure, a competitive multiplayer title, or a beloved indie gem, older games remain just as enjoyable, but without the steep price tag. Complete editions, brimming with DLCs and expansions, are usually more affordable than buying just the base game at launch. With digital game keys, there's no downside to waiting – the game is always available, and the price just keeps getting better. Patience can pay off handsomely, and your gaming backlog will thank you.

So, if you're confident about a game, pre-ordering a digital key from a trusted marketplace like Eneba means you can save money before the launch, get instant access on release day, and sidestep any launch-day price hikes. It's a strategy that just makes sense.

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