Lego Friends Heartlake Rush+: Mobile Endless Runner Launched

Lego Friends Heartlake Rush+ has now hit Apple Arcade, bringing a fully free-to-play (with an Apple Arcade subscription) version of the beloved original game to iOS devices. This release offers a safe and engaging experience that's perfect for kids of all ages, tapping into the nostalgia many of us have for Lego while introducing a new generation to its joys.

Heartlake Rush+ is an endless runner game, similar to popular titles like Subway Surfers. Players can take control of various Lego Friends characters, hopping into different vehicles to navigate through obstacle-laden tracks and gather collectibles. While the game allows for vehicle customization, don't expect to build vehicles from scratch as you might in other Lego games.

A standout feature of Lego Heartlake Rush+ is its commitment to a family-friendly environment, free from third-party advertising. This focus on age-appropriate content is particularly appealing to parents, aligning with Lego's longstanding reputation for fostering safe, educational play. The game even aims to help children develop healthy digital habits from a young age.

Heartlake Rush+ serves as a promotional tool for Lego, which is likely to be a hit among parents looking for a way to keep their kids entertained. While it might not offer much novelty for adult gamers accustomed to the endless runner genre, its primary target audience—children—will find it both fun and educational. The game's emphasis on being age-appropriate and promoting healthy digital habits is a significant plus for parents.

If you're seeking entertainment for yourself rather than your kids, consider exploring our list of the top five new mobile games to try this week.