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"Blizzard Heroes Train Launched in China for WoW Players"

by Aaliyah May 04,2025

NetEase has kicked off the Lunar New Year celebrations in China with a unique promotional campaign for World of Warcraft, featuring a themed train that captures the essence of the game. The exterior of the train proudly displays the WoW logo, while the interior is adorned with images of the franchise's beloved characters and various promotional materials, creating an immersive experience for fans.

WoW trainImage: netease.com

The launch event was a spectacle, attended by models dressed as iconic characters from the Blizzard universe. These models added to the festive atmosphere by presenting memorable gifts to the first passengers. Several photos and a video from the event have been shared, showcasing the excitement and engagement of the attendees.

World of Warcraft trainImage: netease.com

In addition to the promotional campaign, World of Warcraft's Patch 11.1 has introduced significant enhancements to the game's raids, making them more engaging and rewarding. The new raid, The Liberation of Lorenhall, is a highlight of this update, accompanied by a revamped rewards system and the introduction of the Gallagio Loyalty progression system. Players participating in The Liberation of Lorenhall raid can benefit from the Gallagio Loyalty system, which offers special perks such as powerful damage and healing buffs, access to facilities like auctions and crafting tables, and the ability to consume food more quickly. Other unique rewards include free Augment Runes and skills that allow players to build portals or skip certain stages of a raid, adding a new layer of strategy and excitement to the gameplay.