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Battlefield Release Plans May Adjust Amidst Market Landscape

by Grace Feb 21,2025

2025 is shaping up to be a blockbuster year for AAA video games. The launch of the Nintendo Switch 2 and its exclusive titles will compete with a strong lineup of anticipated releases, including Borderlands 4, Mafia: The Old Country, Ghost of Yōtei, and the next Call of Duty installment, likely slated for October or November. However, the most significant release is Rockstar's Grand Theft Auto 6, currently scheduled for Fall 2025 on PlayStation 5 and Xbox Series X|S.

The potential for GTA 6 delays, coupled with the crowded shooter market, presents a challenge for EA's upcoming Battlefield title. EA aims for a release within its 2026 fiscal year (before April 2026), a timeframe that directly overlaps with the potential release windows of GTA 6, Call of Duty, and Borderlands 4.

EA CEO Andrew Wilson acknowledged the competitive landscape and the company's willingness to adjust the Battlefield launch date if necessary. He emphasized the significant investment in the new Battlefield game, involving four studios and extensive development time. Wilson stated that EA aims to launch Battlefield when it can maximize its potential and build a substantial player base. He indicated that the competitive landscape in 2025 might necessitate a reevaluation of their launch timing, leaving open the possibility of a delay to ensure optimal market positioning.

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A November 2025 release for Battlefield (mirroring the launch dates of Battlefield 2042 and Battlefield 5) could be impacted by a concurrent GTA 6 release. EA might postpone Battlefield to Q1 2026 to avoid direct competition. Conversely, a potential GTA 6 delay to Q1 2026 could lead EA to either advance Battlefield's release or delay it beyond its fiscal year. This highlights the strategic importance of Rockstar's GTA 6 release date announcement, as it will significantly influence the release plans of numerous other publishers. The entire industry is keenly awaiting this crucial announcement.