by Charlotte Feb 12,2025
バンダイナムコフラグは、混雑したリリースカレンダーの中で、新しいIPSのリスクを増やしました
Bandai Namco EuropeのCEOであるArnaud Mullerは最近、特に新しい知的財産(IPS)のリリースに関して、今日のビデオゲーム市場で出版社が直面する重要な課題を強調しました。 インタビュー中に行われた彼のコメントは、ゲーム開発とリリース計画の進化する風景に光を当てました。
エルデンリングの拡張やドラゴンボール:スパークなどの成功に支えられています。ゼロ、ミュラーは長期的なハードルを強調しています。 彼は、不確実性の主要なソースとして、開発コストの上昇と予測不可能なリリーススケジュールを指摘しています。 コビッド後の期間後の業界の「安定化の年」は、これらの永続的な課題を無効にしません。
ミュラーは、投資レベル、既存のIPと新しいIPの可能性、および市場セグメント分析を考慮して、ゲームパイプラインに対するバンダイナムコの「バランスリスクアプローチ」を説明します。 しかし、彼は「安全な賭け」の概念が変化していることを認めています。 彼は、新しいIPSを立ち上げると、コストのエスカレートと延長されたタイムラインにより、かなり困難になっており、予期せぬ過剰支出と遅延につながる可能性があります。
リリース日の予測不可能な性質は、さらに問題を複雑にします。 モンスター・ハンター・ワイルドのような主要なタイトルが
や
< Mullerは、今後の
3
などの確立されたIPに焦点を当てることが、ある程度の保護を提供することを示唆しています。 彼は、忠実なファン層がより予測可能な市場を提供し、競合するAAAリリースの影響の影響を受けにくいと考えています。 しかし、彼は、確立されたフランチャイズでさえ、プレイヤーの好みを変えることに免疫がないと警告しています。 開発コストが高く、競争力のある市場がある新しいIPは、商業的失敗のリスクが非常に高いことに直面しています。
ミュラーは、将来の市場成長のための3つの重要な要因を特定しています。好ましいマクロ経済環境、堅牢なプラットフォームインストールベース、ブラジル、南アメリカ、インドなどの新しい成長市場への拡大。 彼はまた、バンダイナムコのプラットフォームに依存しないアプローチを強調し、今後の任天堂スイッチ2に投資する準備ができていることを強調しています。
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