by Gabriella Apr 17,2025
If you've spent any time on YouTube recently, chances are you've encountered advertisements for Dream Games' Royal Match. The endless escapades and near-death experiences of King Robert have significantly boosted the game's popularity. Now, the sequel, Royal Kingdom, is taking a fresh approach with a star-studded celebrity advertising campaign.
While celebrity endorsements are not a new tactic, Dream Games is targeting a broad spectrum of audiences with their latest ads. From LeBron James indulging in a secretive gaming session of Royal Kingdom amidst his reading, to Kevin Hart humorously outsourcing his acting roles to free up more time for the game, the campaign covers diverse niches.
Royal Kingdom follows the footsteps of Royal Match, which was a major hit for Dream Games. The goal with this new campaign is evidently to attract players beyond the traditional match-three gaming community.
Although Dream Games may not yet rival giants like King and their flagship Candy Crush, they've been making significant strides in the mobile gaming industry. While other companies, such as Supercell with their Clashamania and WWE crossover, have focused on specific niches, Dream Games is taking a more inclusive approach with Royal Kingdom.
From a business perspective, both Royal Kingdom and Royal Match are notable successes in Türkiye. Beyond just business, the games' wifi-free gameplay and other features have resonated well with players globally.
If Royal Kingdom doesn't challenge you enough, don't despair. We've put together a curated list of the top 25 best puzzle games available on iOS and Android, ensuring there's always something to test your skills, no matter your level of experience.
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