Pokemon recognized as the most influential entertainment brand in Japan in 2024

A recent survey by marketing agency GEM Partners reveals the top brands in Japan across seven media platforms. Pokémon secured the number one spot, achieving a remarkable reach score of 65,578 points.

GEM Partners' unique "reach score" index calculates the daily interactions with a brand's content across apps, games, music, videos, and manga. The survey, conducted monthly with 100,000 Japanese participants aged 15-69, highlights Pokémon's dominance.

Pokémon's App Games category score alone reached 50,546 points—a staggering 80% of its overall score. This success is largely attributed to the continued popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic partnerships, such as the Mister Donut collaboration, and the rising popularity of collectible card games also boosted Pokémon's reach.

The Pokémon Company's 2024 financial report underscores this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These impressive figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.

The Pokémon franchise encompasses a diverse range of media, including video games, animated shows and films, trading card games, and other merchandise. Managed jointly by Nintendo, Game Freak, and Creatures—companies that formed The Pokémon Company in 1998—the franchise benefits from coordinated brand management.