by Olivia Jan 14,2026
HoYoverse is bringing extraordinary celebrations to gamescom 2024 with exclusive activities for fans of Genshin Impact, Honkai: Star Rail, and Zenless Zone Zero. At Booth C031 in Hall 6, visitors can preview the upcoming Natlan region in Genshin Impact and enjoy a Penacony-themed Honkai: Star Rail booth featuring live music performances and merchandise giveaways.
Zenless Zone Zero will also shine with its unique flair, showcasing a specially crafted replica of New Eridu for exploration and offering engaging games and competitions.
Cosplay events across all three franchises will celebrate the passionate community, running from August 21st to 25th. The "Travel Across HoYoverse" experience will immerse guests in these iconic worlds while offering an array of exclusive merchandise for purchase.

Beyond a monumental boss statue inspired by Genshin Impact's sixth major region, attendees can discover the Dreampool or test their luck with Honkai: Star Rail's Golden Capsule Machine. The Zenless Zone Zero area spans an impressive 100 square meters, commemorating the game's recent launch and inviting Proxies into its dynamic post-apocalyptic urban fantasy universe.
Countless more surprises await visitors, with these highlights merely hinting at the event's offerings. As a special bonus, guests will receive a HoYoverse passport to collect stamps from various activities, redeemable for fantastic rewards.
While you wait for the event, consider reading my Zenless Zone Zero review to learn more about the game's captivating gameplay.
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