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Funko Responds: Itch.io Back After AI Closure

by Lily Jan 20,2025

Funko Responds as Itch.io Recovers from Shut Down by AI-Powered Brandshield

Funko has issued a statement regarding the temporary suspension of the Itch.io indie game marketplace, reportedly triggered by their brand protection software. Let's delve into Funko's response. Funko Denies Ordering a Full Platform Takedown

Private Discussions Underway with Itch.io

Funko's official X (formerly Twitter) account addressed the situation, emphasizing their respect for the indie gaming community and its developers. They confirmed that a brand protection partner, BrandShield, flagged an Itch.io page mimicking the Funko Fusion development website, resulting in a takedown request. However, Funko stressed that they did not initiate a takedown of the entire platform and expressed relief at Itch.io's swift restoration.

Funko stated they're in direct communication with Itch.io to resolve the matter and appreciate the community's understanding while details are clarified.

Funko Responds as Itch.io Recovers from Shut Down by AI-Powered Brandshield

Itch.io owner Leaf, however, provided a different perspective on Hacker News, describing the incident not as a simple takedown request but as a "fraud and phishing report" submitted to both the hosting provider and registrar. The registrar's automated system reacted by taking down the entire domain, despite Leaf's immediate action to remove the offending page. Furthermore, Leaf's post revealed that Funko's team contacted his mother, a detail omitted from Funko's official statement.

For a more comprehensive account of the Itch.io shutdown, please refer to Game8's previous report.