Home > News > Demi Lovato set to headline PlanetPlay's latest green initiative, will appear in Subway Surfers and more

Demi Lovato set to headline PlanetPlay's latest green initiative, will appear in Subway Surfers and more

by Zoey Jan 01,2025

Demi Lovato headlines PlanetPlay's Make Green Tuesday Moves initiative, bringing star power to mobile gaming for environmental causes. The singer and actress will appear in several popular mobile games, including Subway Surfers and Peridot.

This isn't PlanetPlay's first environmental collaboration; they've previously partnered with celebrities like David Hasselhoff and J Balvin. This latest campaign, however, boasts a wider reach, featuring Lovato in a surprising number of titles.

Players can collect Lovato-themed avatars in games like Subway Surfers, Peridot, Avakin Life, and Top Drives, with all proceeds benefiting environmental projects. This broad approach distinguishes this initiative from previous, often short-lived celebrity endorsements.

PlanetPlay's strategic planning makes this campaign stand out. The wide game participation and extensive promotion suggest a significant potential impact on environmental support. Furthermore, it offers Lovato fans an exciting reason to explore various mobile games. It's a win-win-win situation, benefiting the environment, fans, and game developers.

For more top mobile game recommendations, check out our list of the best mobile games of 2024.

Trending Games More >