Candy Crush and Pat McGrath launch beauty line with lipstick, glosses, nail polish

When it comes to powerhouse mobile franchises, few can rival the iconic status of Candy Crush Saga. Its dominance isn't just about gameplay; it's also fueled by significant corporate backing and a deep imprint on popular culture. This influence is set to grow even further with a groundbreaking collaboration with the renowned makeup firm, Pat McGrath.

Surprisingly, this marks the first time Candy Crush has ventured into the cosmetics market. Soon, fans will be able to purchase a range of Candy Crush-themed products, including lipsticks, glosses, and nail polishes. However, the real highlight of this launch is the dazzling addition of a unique incentive: three random online orders will include a $10k diamond-encrusted Candy Crush-themed ring.

Set to hit the shelves on February 27th, this new product line not only showcases the expanding reach of gaming merchandise but also introduces an element of excitement with the potential to win luxury jewelry. This move harks back to traditional marketing tactics, eschewing modern influencer partnerships in favor of a more direct, thrilling approach.

The evolution of gaming merchandise from simple t-shirts to high-end jewelry reflects the growing sophistication of the market. It's a testament to how far the industry has come, offering fans more than just digital rewards.

Even if Candy Crush Saga isn't your game of choice, there's no need to miss out on the fun. For those nostalgic for simpler gaming experiences, why not dive into the retro, challenging platformer Jump King? Highly praised by Will Quick with a glowing gold-star review, it's a perfect test of your platforming prowess.

Diamonds are forever